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Product Engineering | 3D Animation | Hardware Design | Visual Storytelling

How might we help people understand and get excited about CircuitWare’s electronic products by creating realistic 3D animations and images?

CircuitWare
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ABOUT THE PROJECT

CircuitWare Inc. is a growing technology company specializing in providing customized hardware and software solutions to help businesses bring their ideas to life. Our small but dedicated team works closely with clients to develop innovative products, from designing smart devices and optimizing firmware to building backend applications. 

We have successfully delivered projects across industries, including consumer electronics and hospitality, by integrating advanced features like NFC technology and multi-language support. Our mission is to provide reliable, cost-effective solutions while ensuring a smooth journey from concept to completion.

DESIRED OUTPUT

Your task is to use Blender (open source 3D animation software) to create:

Level 1:

  • Detailed 3D Models – Realistic models of the PCBs and products with accurate dimensions, textures, and component placements.
  • Rendered Images – High-resolution images from multiple angles for use in marketing materials, technical documentation, and presentations.
  • Animation Videos – Engaging animations demonstrating product assembly, functionality, and key design features, making complex concepts easier to understand.

Level 2 – The above AND:

  • Tutorial Documentation – A  comprehensive guide detailing the process of creating 3D models, rendered images, and animations, including steps for exporting designs from KiCad and Fusion 360 to Blender, tips on adding realistic textures, and best practices for rendering and animation setup. This documentation should also include troubleshooting tips, common challenges, and solutions to help users efficiently create high-quality visuals.

RESOURCES, TOOLS, & OTHER INFORMATION

ABOUT THE ORGANIZATION

CircuitWare Inc. is a growing technology company specializing in providing customized hardware and software solutions to help businesses bring their ideas to life. Our small but dedicated team works closely with clients to develop innovative products, from designing smart devices and optimizing firmware to building backend applications. 

We have successfully delivered projects across industries, including consumer electronics and hospitality, by integrating advanced features like NFC technology and multi-language support. Our mission is to provide reliable, cost-effective solutions while ensuring a smooth journey from concept to completion.

 

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Generative AI | Custom Chatbot | Digital Consulting | Prototype Development

How might we develop an industry-specific, generative AI chatbot, which can deliver contextualized responses from a knowledge base?

PRAKTIKAI
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ABOUT THE PROJECT

More and more companies want to build AI-powered chatbots that can answer questions and make information easier to access — whether for customers or employees. But for these chatbots to be truly useful, they need to understand the specific context of the business and give clear, accurate responses.

At PRAKTIKAI, we’ve already developed a basic internal version of this idea. Now, we want to take it further by creating a proof of concept (POC) – a working demo – for an industry-specific chatbot that could eventually become part of a larger product or service.

Your job will be to help build that POC. You’ll use tools like Microsoft Azure and OpenAI services to create a simple chatbot that can pull answers from a “knowledge base” — a set of articles or documents related to a specific industry. We’ll provide you with the knowledge base. The chatbot should be clear, helpful, and cost-effective.

DESIRED OUTPUT

Your task is to develop a working demo of a chatbot that:

  • Is able to leverage a knowledge base to provide context specific responses (you’ll be provided with the knowledge base).
  • Has been implemented using Microsoft OpenAI Services and Azure Foundry.
  • Is cost-effective.

RESOURCES, TOOLS, & OTHER INFORMATION

ABOUT THE ORGANIZATION

PRAKTIKAI is a new type of consultancy that drives value in businesses through data and
artificial intelligence without the hype. Our name is based on the Greek word for practicality or
‘putting things into practice’, and our approach is grounded in the same philosophy.

AI is in our name, but we are a full-service consulting organization with offerings spanning advisory services in artificial intelligence strategy to hands-on machine learning, data analytics, and business intelligence delivery work.

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Business Development | Private Equity | Strategic Research | Consulting

How might we leverage new partnerships with mid-market private equity firms (ranging from $10 mil. – $100 mil. in annual revenue) to make our business development efforts more efficient and scalable?

FOES
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ABOUT THE PROJECT

As a professional services business, we allocate a significant amount of our time to lead generation and business development to connect with and land new clients. The sales cycle for these relationships is long, which leads to wasted effort if we don’t land a deal and capacity constraints to focus on client projects. 

Traditionally, we’ve sought out individual businesses to work with and pitched them on the value we can bring. However, we are laser-focused on efficiently building this business and are pursuing a more scalable, efficient approach to find new opportunities.

To achieve this goal, we want to identify and connect with private equity businesses that invest in multiple businesses. These relationships would grant us access to multiple opportunities through one partnership. 

So far, we’ve tried the following methods for lead generation:

  • Cold outreach
  • Paid lead generation (paid ads)
  • Content marketing
  • Event marketing

DESIRED OUTPUT

Your task is to:

  • Develop a list of 10 mid-market (see problem statement for definition) private equity firms from the following regions:
    • Canada
    • Midwest United States
    • UK

*This is 10 per market, so a list of 30 total firms 

  • Each list should include:
    • The name of the firm
    • Their website
    • A key contact you’d recommend we start our outreach with (a key decision-maker)
    • The firm’s specialization (ex. Healthcare, technology, consumer packaged goods, etc.)
    • Up to 5 companies they’ve recently invested in
      • A description of the business
      • Their website
      • Any other information you think is relevant
  • BONUS: Go deeper by increasing the list size to 25 firms per market and provide a recommendation for the top 10 in each market with justification for each choice.

RESOURCES, TOOLS, & OTHER INFORMATION

ABOUT THE ORGANIZATION

We believe Foes is helping build the next generation of high-performing businesses.

Foes challenges conventional business thinking, which allows us to drive transformative growth. We do this by embedding ourselves within organizations, applying technology-driven solutions, optimizing operations, and building scalable systems that drive measurable growth.

As a boutique consultancy, we act on behalf of our clients as Operating Partners – we work cross-functionally in sales, marketing, technology, operations, and finance. 

 

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Business Law | Incorporation | Legal Process | Client Advising

How might we break down the legal process of incorporation to help someone understand when, why, and how to make their business official?

Law Plus+
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ABOUT THE PROJECT

Law Plus+ has been asked to support a client who wants to start a business and needs legal guidance on how to incorporate. They’re unsure about the process, when to do it, and what their responsibilities will be.

As part of this project, you’ll learn about the different legal structures for businesses in Canada — including sole proprietorships, partnerships, and corporations — with the goal of advising the client on incorporation.

You’ll work alongside a lawyer who will guide you through four short learning modules. Each module will end with a small problem-solving task to help you apply what you’ve learned. After completing the modules, you’ll be ready to create your final deliverable and provide a clear, well-informed recommendation.

 

DESIRED OUTPUT

The final output will be a report that presents:

  • A clear understanding of the different legal structures for businesses in Canada
  • The benefits and risks of each type
  • Your recommendation of what structure best suits the client’s situation

You will present your report at the end of your project.

RESOURCES, TOOLS, & OTHER INFORMATION

  • Ontario Business Corporations Act, RSO 1990
  • Canada Business Corporations Act

ABOUT THE ORGANIZATION

Law Plus+ is a legal research service that supports lawyers and law firms across Ontario. Our mission is to provide high-quality, accurate, and timely legal research that helps our clients stay informed, build stronger cases, and better serve the people they represent.

We work closely with legal professionals in a variety of fields, including criminal law, civil litigation, and public interest law. Our role is to help lawyers navigate complex legal issues by providing clear, well-supported research and insights.

 

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Criminal Law | Mental Health | Legal Research | Automatism

How might we provide our client with clear research, legal precedents, and context on recent changes to Canada’s law on mental impairment and criminal responsibility so they can effectively defend their client in court?

Law Plus+
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ABOUT THE PROJECT

Law Plus+ has been asked to provide research to a legal client practicing criminal law in Canada. As you work through the problem statement and develop your output, you will be guided by a lawyer who will empower you to find the information you need to complete your research. 

There will be four modules about the defence of automatism in Canadian criminal law, with each module ending in a short problem-solving task to help prepare you for your final deliverable.

DESIRED OUTPUT

The final output will be a report that presents:

  • A clear understanding of what automatism is, what the laws in Canada were, and how they’ve changed.
  • The relevant cases and precedents related to these types of cases.
  • Important points to consider when building a case involving a defendant who is seeking to have their sentence reduced or dismissed based on mental impairment.

You will present your report at the end of your project.

RESOURCES, TOOLS, & OTHER INFORMATION

  • You will be provided with a recent Canadian criminal law online e-book and an online legal database to read research articles and case law.

ABOUT THE ORGANIZATION

Law Plus+ is a legal research service that supports lawyers and law firms across Ontario. Our mission is to provide high-quality, accurate, and timely legal research that helps our clients stay informed, build stronger cases, and better serve the people they represent.

We work closely with legal professionals in a variety of fields, including criminal law, civil litigation, and public interest law. Our role is to help lawyers navigate complex legal issues by providing clear, well-supported research and insights.

 

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Sports Management | SaaS | Go-To-Market | Expansion Strategy

How might we identify the best new sport for our platform to expand into and develop a go-to-market strategy that positions us for success in that space?

Uplifter
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ABOUT THE PROJECT

Our platform has found demand among sports that are structured, skill-based, and community-driven. We’ve built trusted partnerships in figure skating and gymnastics — now we’re ready to expand. With so many potential sports to explore, we need a focused, research-driven strategy to guide our next steps.

Your task is to identify which sports we should target next and how to approach them. You’ll research sports with similar traits — such as skill-based progression, seasonal events, and strong club networks — and recommend two that offer the best strategic fit. Consider factors like market size, operational needs, and openness to digital tools.

From there, you’ll create a go-to-market (GTM) strategy. Consider questions like: Who are the key decision-makers? What challenges do they face? How could our platform help? And how can we position ourselves to build trust and gain traction quickly?

This is a great opportunity for students interested in business, strategy, or sport to apply research and creative thinking to a real growth challenge.

DESIRED OUTPUT

Your final deliverable will be a Go-To-Market Strategy Report that includes:

  • Your recommendation for what 2 sports we should pursue next, with your rationale for each (including data/key insights to support your choices).
  • A breakdown of how the sport is organized (national bodies, clubs, event systems, etc.).
  • An overview of how they currently manage operations and what challenges/pain points they face.
  • An outreach strategy that will help us connect with key decision makers, build trust and credibility, and pitch our platform.

 

RESOURCES, TOOLS, & OTHER INFORMATION

  • Website
  • Uplifter team suggestions for initial sports to consider with strong participation and club structures.

ABOUT THE ORGANIZATION

We are a leading sports technology company that helps sports organizations of all sizes manage their operations more effectively. Our all-in-one platform makes it easier for clubs and federations to handle things like membership, payments, event registration, and athlete development — helping them run smoothly and create better experiences for athletes, coaches, and administrators.

We’re already well-established in individual, skill-based sports like figure skating, gymnastics, cycling, athletics, and equestrian. These sports rely on structured programming, progression tracking, and regular events — and our tools help them deliver all of that more efficiently. Now, we’re looking to expand into new sports where we can make the same kind of impact.

 

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Mental Health | Leadership | Expansion Planning | NGO Growth

How might we grow Coherence Clubs into a national student-led movement?

NexGenHealth (Coherence Clubs)
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ABOUT THE PROJECT

Coherence Clubs are student-led initiatives that teach heart-brain coherence strategies to support mental health, leadership, and peak performance. Your task is to develop a proposal and implementation manual to help students start a Coherence Club in any school across Canada.

You’ll be supported by the NexGenHealth team and provided with a 4-hour certification course to ground you in the science behind coherence techniques. Students can choose to either plan a club or plan, launch, and run one at their own school. You’ll receive access to exclusive learning sessions and the opportunity to earn community involvement hours and a recommendation letter from Dr. Mitch.

This early-stage project allows for creative contributions, including ideas around gamification, peer challenges, branding, or integrating art and tech. Students who show strong initiative may be recognized as Youth Ambassadors and featured on the NexGenHealth website.

DESIRED OUTPUT

Your task is to produce an expansion playbook that:

Level 1

  • Provides NexGenHealth with a clear strategy and roadmap to follow that will enable them to empower students to launch a chapter of the organization in their school or community.
  • Presents a marketing campaign strategy to generate awareness and encourage more students to start a chapter. 
    • Please include sample content and rationale for choices.
  • Provides students interested in launching a chapter with a step-by-step guide to follow that:
    • Will enable them to engage key community contacts.
    • Helps them understand how to effectively grow their local membership.
    • Provides them with key NexGenHealth contacts

Level 2 – The above AND:

  • Launch a local club yourself and follow your playbook
  • Generate a follow-up report with key lessons learned and insights from your experience.
  • Updated materials and guidance to help other students replicate your success.

RESOURCES, TOOLS, & OTHER INFORMATION

  • Optional:

    • Invitation to attend a TEDx event being held locally (in Toronto) on April 27, 2025
    • Mid-project touch points 
      • Connect with Dr. Mitch Abrams and his team as needed to clarify the output, organization vision, benefits of our offerings, etc.
    • Clinical research resources
      • For those interested to learn more about the science
    • Access to our group chat
    • Access to free daily virtual sessions by Dr. Mitch 6pm EST

ABOUT THE ORGANIZATION

NexGenHealth Foundation is a nonprofit organization that helps people thrive by teaching science-backed strategies for mental well-being and peak performance. We believe that health isn’t just about your body—it’s also about mindset, emotional balance, and meaningful connection.

Founded by Dr. Mitch Abrams—a physician, TEDx speaker, and educator—NexGenHealth works with schools, communities, and organizations across Canada. Our programs are designed to make advanced concepts like heart-brain coherence and emotional resilience accessible and practical, especially for students who want to lead, grow, and make a difference.

Through opportunities like Coherence Clubs, speaking events, and creative initiatives, we invite students to be part of a growing movement that’s reshaping how mental health and performance are understood—and practiced—across the country.

 

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Brain-Body Science | Practical Insights | Applied Research | Behaviour Change

How might we create relatable case studies that help students understand the everyday situations where heart-brain coherence can support their well-being and performance?

NexGenHealth (Case Studies)
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ABOUT THE PROJECT

Students today are navigating a wide range of stressors—from academic pressure, performance and social anxiety, and uncertainty about their futures. While the science behind heart-brain coherence shows real promise in helping young people manage these pressures, the concepts can feel abstract unless they’re grounded in real-life situations many students face in their own lives.

In this project, you’ll explore the science of heart-brain coherence and create a set of relatable case studies that show how it can be applied in different types of situations in a student’s life. These might include preparing for a test, resolving a conflict with a friend, managing anxiety before a speaking engagement, or navigating challenging decision-making.

Your goal is to make the science accessible and relatable by showing what it looks like in action—and why it works. If you’re someone who enjoys research, psychology, storytelling, and translating complex ideas into helpful tools, this is a great opportunity to apply those interests in a real-world setting.

You’ll be supported by the NexGenHealth team and given access to our 4-hour certification course, expert mentorship, and background resources to ground your work in research and real-world impact.

DESIRED OUTPUT

Your task is to produce a report that explores the latest research on heart-brain coherence and then produce a series of detailed case studies that help students better understand how heart-brain coherence can help them with their overall health and performance. It should include:

Level 1 – Research & Development

  • A concise explanation of heart-brain coherence: what it is, how it works, and why it matters for youth
  • 3–5 student-focused case studies that illustrate how coherence techniques could be impactful in common situations students face
    • Include a persona for each
    • Focus on a specific problem and the impact heart-brain coherence had
    • Examples include: competitive sport, test taking, public speaking, social conflict, etc.
  • A short “takeaway” guide or infographic summarizing when and how coherence strategies might be useful to students
  • Suggestions for how these case studies could be integrated into NexGenHealth’s Coherence Club program

Level 2 – Content Activation

  • Adapt at least one case study into a creative format, such as:

    • A short animated explainer video script
    • A podcast-style conversation
    • A blog or Instagram carousel post
  • Include a short engagement plan outlining how this content could be distributed or shared by students or schools

RESOURCES, TOOLS, & OTHER INFORMATION

  • Optional:

    • Invitation to attend a TEDx event being held locally (in Toronto) on April 27, 2025
    • Mid-project touch points 
      • Connect with Dr. Mitch Abrams and his team as needed to clarify the output, organization vision, benefits of our offerings, etc.
    • Clinical research resources
      • For those interested to learn more about the science
    • Access to our group chat
    • Access to free daily virtual sessions by Dr. Mitch 6pm EST

ABOUT THE ORGANIZATION

NexGenHealth Foundation is a nonprofit organization that helps people thrive by teaching science-backed strategies for mental well-being and peak performance. We believe health isn’t just about your body—it’s also about mindset, emotional regulation, and meaningful connection.

Founded by Dr. Mitch Abrams—a physician, TEDx speaker, and educator—NexGenHealth works with schools, communities, and organizations across Canada. Our programs focus on heart-brain coherence: a measurable state of harmony between the heart and brain that supports emotional balance, focus, and resilience. Through workshops, speaking events, and student-led initiatives like Coherence Clubs, we’re building a movement that’s reshaping how young people understand and support their mental health.

 

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Mental Health & Wellbeing | Therapeutic Counselling | Internal Family Systems & Somatic Experiencing | Academic Research & Analysis

What are the latest research findings relating to Internal Family Systems in combination with Somatic Experiencing?

MIND AHEAD COUNSELLING
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ABOUT THE PROJECT

Our counsellors currently use Internal Family Systems in combination with Somatic Experiencing with clients and find it a useful approach.

However, it would be helpful to learn about it in more detail, develop an understanding of the types of tests and results there are in the academic literature, and understand how other practitioners implement this counselling technique with their clients.

DESIRED OUTPUT

The desired output will be a report that:

  • Provides a clear overview of the most impactful and insightful studies on Internal Family Systems in combination with Somatic Experiencing
  • Highlights of the research that would have the greatest impact or connection PTSD and personal trauma
  • Recommendations focusing on how the research can help Mind Ahead support clients and expand our services to include a wider range of therapy solutions

PRIOR PROBLEM SOLVING

We have a foundational awareness and understanding of Internal Family Systems and Somatic Experiencing but have not yet done enough research or taken a course to confidently add this to the list of counselling services we offer our clients.

RESOURCES, TOOLS, & OTHER INFORMATION

ABOUT THE ORGANIZATION

Mind Ahead Counselling is a compassionate therapeutic practice dedicated to fostering healing and facilitating lasting change. Founded on the belief in everyone’s capacity to heal and live authentically, the company specializes in addressing depression, anxiety, life transitions, grief, self-esteem issues, coping skills, co-dependence, and relationship problems. We tailor sessions to individuals’ unique needs using therapeutic approaches like Cognitive Behavioural Therapy, Solution Focused Therapy, and Narrative Therapy.

With a commitment to inclusivity, the company offers in-person, video, and phone sessions to accommodate individual comfort levels. Beyond therapeutic services, Mind Ahead Counselling empowers clients by outlining the benefits and risks of counselling, aiding them in making informed decisions about their healing journey. The company stands as a beacon for those seeking authentic and lasting change in their lives.

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Brand Innovation | Creative Strategy | Visual Storytelling | Marketing & Design

How might we help Meadowbrook Golf Club modernize their visual identity and homepage in a way that feels fresh, premium, and personalized to today’s membership?

Meadowbrook Golf Club
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ABOUT THE PROJECT

Branding is more than just a logo — it’s how a business is perceived. For Meadowbrook Golf Club, the goal is to refresh their brand identity so it better represents their evolving values and member experience under new leadership. This includes moving away from any outdated perceptions of the club’s culture and toward a more elevated, inclusive, and thoughtful community rooted in love of the game.

Meadowbrook’s new brand vision centers around balancing tradition and progress — honoring the club’s long-standing reputation while also signaling a refined, forward-looking approach to how members gather, compete, and engage. This includes fostering a respectful, family-friendly environment, upgrading the member experience, and aligning visually with the high standards now reflected in how the club is managed.

This project gives you the chance to act like a brand strategist and creative director — digging into what makes a brand resonate, and translating that into design choices that can live across a club’s signage, website, and merchandise. You’ll need to think strategically about the club’s target audience, tone, and desired perception — then bring that to life through a modern brand refresh.

This is a great fit if you’re interested in marketing, branding, design, and copywriting — and want to build a portfolio of work that shows off your creative and strategic thinking.

DESIRED OUTPUT

Your task is to refresh Meadowbrook’s brand identity and homepage to reflect its evolving direction under new leadership. The goal is to modernize its look and feel while staying true to its roots and appealing to current and future members.

Level 1 – Brand Identity & Homepage Refresh

  • Mini style guide: A 3–5 slide visual brand overview including
    • Logo redesign: Primary logo concept + rationale.
    • Color palette: 3–5 brand colors with usage notes.
    • Typography: Suggested font pairing.
    • Brand tone/voice: A short description of the desired vibe.
  • Homepage mockup or wireframe: Built with a tool like Figma.
  • Homepage copy: Sample headlines, CTAs, and navigation.
  • Assumptions & clarifying questions: Note what you assumed and what you’d ask the club to refine your ideas.

Level 2 – Brand Applications & Expansion

If you’re ready for more, apply your brand identity to real-world assets:

Choose one of the following:

  • Scorecard redesign
  • Club signage mockup (sign at front of driveway)
  • Branded merchandise (e.g., hat, polo, towel)

RESOURCES, TOOLS, & OTHER INFORMATION

ABOUT THE ORGANIZATION

Meadowbrook Golf Club is a private, member-owned club located just north of Toronto, Canada. Known for its beautiful course, welcoming community, and commitment to excellence, Meadowbrook has long been a destination for passionate golfers seeking both recreation and improvement.

As the demographic of the club continues to evolve, the branding and aesthetic of Meadowbrook, in turn, needs to evolve as well. We are looking for a modern and fresh look to our brand that follows contemporary trends within the golf industry, while helping us stand out from the competition and highlights what makes Meadowbrook a special club.

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Prototype Development | Front-end Programming | Digital Product Design | Ecommerce

How might we build a digital solution that allows Shuswap members to browse and purchase golf gear—even when it’s not in stock—while keeping their business within the club ecosystem?

Shuswap Lake GC (E-Comm)
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ABOUT THE PROJECT

Members regularly need new golf gear—clubs, clothing, shoes, and accessories. Our pro shop offers many of these items, but we can’t stock everything all the time. When we don’t have what a member wants, they often go to big-name retailers or online stores to find it elsewhere.

This is a missed opportunity for both sales and connection. We want to make it easier for members to stay loyal to our pro shop by giving them a simple way to request or pre-order items that aren’t in stock. That way, we can still handle the sale—and make their experience feel more personal and reliable.

We’re open to ideas for what this experience could look like digitally. It could involve entering a request, browsing common products, confirming prices and timelines, or getting updates when their item is ready. What matters most is creating something that feels simple, helpful, and trustworthy to our members.

DESIRED OUTPUT

The desired output will be a digital prototype that:

Level 1:

  • Shows how a member can search for, select, and place an order for equipment and apparel through the pro shop—even if we don’t currently have them in stock.
    • Ensure the prototype shows the full experience from a member’s point of view.
      • Ex. What does the homepage look like? How do they navigate to search? How do they determine if a product is in stock or not? What do search results look like? What happens when they select a product? etc.

Level 2: The above AND:

  • Propose how we should integrate this into our existing website.

RESOURCES, TOOLS, & OTHER INFORMATION

PRIOR PROBLEM SOLVING

We’ve seen this issue come up many times, but we haven’t built a system to solve it yet. Sometimes members ask if we can order an item for them, and we try to help—usually by writing it down or calling a supplier. But it’s inconsistent and difficult to track.

We haven’t tried any digital tools or formal process to make this easier. This project is a chance to explore what that kind of solution could look like and how it could improve things for both members and staff.

ABOUT THE ORGANIZATION

Shuswap Lake Golf Course is a local golf club in British Columbia that offers an 18-hole course and a pro shop that sells golf equipment and apparel. We serve a mix of regular members and casual players and are known for being friendly, community-focused, and easy to access.

We run a small team and prioritize strong relationships with our members. That includes offering helpful, in-person service through our pro shop. Members often rely on us for advice about golf gear, but sometimes shop elsewhere when we don’t have exactly what they need in stock.

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Community Engagement | Local Business | Social Enterprise | Growth Strategy

How might we develop new products, merchandise, or revenue streams that support both What’s Up Collingwood’s growth and the local businesses we work with?

What’s Up Collingwood
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ABOUT THE PROJECT

WUC is only two years old, and while we’ve built strong community support, we’re still figuring out our long-term vision. So far, most of our revenue has come from the coupon book — but we believe there’s much more we can offer.

This project will focus on identifying new ways to grow — through innovative product ideas, fresh revenue streams, brand positioning, and stronger community connections. You’ll explore what similar businesses are doing across Canada, brainstorm new ways we can engage with and serve local businesses and the local community, and share ideas for growing our presence both online and in person.

Ultimately, your work will help us evolve from a single-product platform into a sustainable, purpose-driven business that brings lasting value to our local community, and in the future, many others like it.

DESIRED OUTPUT

Your task is to develop a report that includes:

Level 1

  1. A table of contents.
  2. A list of 10 other Canadian businesses who offer a product or service that you believe WUC should introduce to enable future growth. 
  3. An analysis of the 10 businesses along with a recommendation of which three product/service is the best fit for WUC. Be sure to provide a timeline for the implementation of each your rationale.
  4. Propose 5 physical, branded products (WUC merchandise) that can be sold in our partner businesses to generate additional revenue and your rationale for choosing each product.
    1. BONUS: Mock up designs for each product to give us a clear sense of your vision.

Level 2 – The above AND:

  1. Conduct an audit of WUC’s social media marketing and provide specific feedback for us to improve our marketing and audience engagement. Please provide a 2-3 sample Instagram posts clarifying how you think we should adapt to our strategy.
  2. Identify 3 new ways to grow our brand awareness beyond Instagram and in-person engagement at community events. Please include your rationale for each and an example (where applicable).

RESOURCES, TOOLS, & OTHER INFORMATION

ABOUT THE ORGANIZATION

What’s Up Collingwood (WUC) is a growing social enterprise based in Collingwood, Ontario. What started as a local passion project has quickly grown into a trusted community platform with over 7,500 followers. WUC helps people discover what’s happening in the local area and supports local businesses by driving engagement and visibility.

In the past year, we’ve partnered with 76 local businesses to launch a successful coupon book that generated buzz and boosted foot traffic. A portion of all proceeds goes back into local charities. Now, we’re ready to explore what’s next — and we’re looking for new ways to grow our brand, diversify our income, and provide even more value to the community.

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Real Estate | Business Strategy | Digital Marketing | Client Experience

How might we design a website that helps establish our independent brand, communicates our value, and creates a seamless experience for tenants and landlord customer profiles?

Riverview Property Management
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ABOUT THE PROJECT

Riverview is currently transitioning away from a franchise partner and rebranding as an independent business. One of the most important steps in this process is building a new website that reflects who we are — and helps us grow.1§§
The challenge is to recreate and improve our current website so it’s more effective, visually appealing, and easier for people to use. The new site should explain our services clearly, feature our available rental properties, and help potential clients or tenants contact us with ease.
We’ve already reviewed what’s working and what’s not with our current website and have explored a few design ideas. Now we’re looking for fresh thinking, strong design, and digital strategy to take things to the next level.

DESIRED OUTPUT

Your task is to:

Level 1

  1. Conduct a thorough audit of our old website.
  2. Provide recommendations for how we can improve the user experience (UX) and SEO of the website, including examples of your recommendations.
    • In your analysis, please focus on:
      • How we communicate who we are and our key value proposition.
      • Our property listings section (integrated or linked to AppFolio)
      • ‘Contact Us’ call to action encouraging clients to get in touch.

Level 2 – The above AND:

  1. Implement your recommendations by creating a working prototype of the new site.
  2. A short guide outlining best practices for maintaining and updating the site.

*Note: Our primary goals with this update are to:

  1. Increase visits through search (SEO clicks)
  2. Keep users engaged (average time on page)
  3. Reduce drop-offs (bounce rate)
  4. Encourage action (inquiries, clicks on CTAs)

RESOURCES, TOOLS, & OTHER INFORMATION

  • Old Website
  • New Website (under construction)
  • AppFolio – Our property management software is integrated into our current website to post available rental properties. We’re looking to maintain this functionality (unless you find a better way!)

ABOUT THE ORGANIZATION

Riverview Property Management is a growing, full-service property management company. We are a small but dedicated team of two full-time owner-operators, supported by part-time administrative staff, a maintenance technician, and a strong network of trusted vendors.

Our mission is to provide hassle-free property management for real estate owners while ensuring tenants have clean, safe, and well-maintained homes. We strive to exceed expectations by delivering exceptional service and prioritizing both owner and tenant satisfaction.

We specialize in long-term residential rental management (12 months or more), offering tenant placement, property maintenance, repairs, renovations, regulatory compliance, financial management, and all aspects of landlord-tenant relations. Our primary clients include small to medium-sized real estate owners, first-time landlords, and experienced investors. While we are open to working with institutional investors, our services are best suited for independent property owners who value a hands-on, customer-focused approach.

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Nutrition Science | Health Research | Gut Microbiome | Customer Engagement

How might we help Maple Meal Prep use the latest science on seed oils, emulsifiers, and artificial food dyes to refine their ingredient strategy and attract health-conscious customers to choose their products over others in the market?

Maple Meal Prep (Gut Health)
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ABOUT THE PROJECT

At Maple Meal Prep, we live by the philosophy of “counting ingredients, not calories.” That means using whole, recognizable foods—and avoiding highly processed ingredients like artificial flavors, preservatives, and seed oils.

In this project, you’ll explore the science behind common additives—such as seed oils, food dyes, and preservatives—and their potential impact on gut health and overall well-being. You’ll also look at the connection between gut microbiome health and long-term wellness, helping Maple build an even stronger foundation for their ingredient strategy and customer messaging.

Your goal is to analyze the latest research, then translate it into clear, actionable recommendations for Maple—both to guide their menu strategy and to support customer education and awareness. If you’re interested in food science, nutrition, or the real-world application of health research, this is a great opportunity to do meaningful work that can influence how people eat every day.

DESIRED OUTPUT

Your task is to produce a research report that:

Level 1

  • Summarizes key findings on the health effects of common food additives (e.g. seed oils, emulsifiers, and artificial food dyes).
  • Explains how these additives affect the gut microbiome and overall health.
  • Offers 3 evidence-based recommendations Maple Meal Prep should follow to ensure their products support the gut health of their customers and engage a health-conscious consumer.

Level 2 — The above AND:

  • Develop a simple awareness campaign to help customers understand the effects of these types of ingredients and the importance of choosing whole ingredient-focused options instead.
  • Include a core customer insight, messaging strategy, and at least 2 sample assets (e.g. blog post, infographic, social media post).
  • Your campaign should connect Maple’s brand to the idea of clean eating and support the message of “ingredients over calories”.

RESOURCES, TOOLS, & OTHER INFORMATION

ABOUT THE ORGANIZATION

Maple Meal Prep is a growing meal prep service based in the Carolinas, focused on delivering fresh, flavorful meals made with clean, whole ingredients. Our mission is to provide health-conscious individuals with delicious meals inspired by European cooking techniques, emphasizing simplicity, sustainability, and high-quality, locally sourced ingredients. With a certified nutritionist on staff, we ensure that every meal is carefully crafted to meet both nutritional and taste needs, offering balanced, wholesome options for every lifestyle.

We offer weekly meal prep subscriptions, on-site event catering, and off-site drop-off catering, each designed to provide nourishing, satisfying meals. By combining fresh ingredients with expert cooking methods, we deliver meals that support health and well-being without sacrificing flavor. Our goal is to become the go-to source for healthy, convenient meals in the Carolinas, making it easier for people to enjoy great food that aligns with their nutritional goals.
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Health & Wellness | Food Product Expansion | Brand Strategy | Supporting Local

How might we grow The Good Bar Co. into a nationally recognized brand?

Maple Meal Prep (Good Bar Co.)
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ABOUT THE PROJECT

The Good Bar Co. (GBC) is ready to scale. We’ve refined our production process, ensuring the bars are shelf-stable, freezeable, and ready for wider distribution. However, we’ve had limited time to focus on market research, customer outreach, and long-term growth planning — and that’s where your work comes in.

In this project, you’ll help us develop a clear plan for growing GBC beyond our local market. That means identifying new customer segments, understanding the competition, and mapping out opportunities for retail, wholesale, and online sales. You’ll also explore how we can improve brand awareness, grow on social media, and make GBC stand out on shelves and screens alike.

Your work will help shape the future of GBC and support our mission to make healthy, convenient snacks available nationwide.

DESIRED OUTPUT

Your task is to create a strategy document with analysis and recommendations that include:

Level 1

  1. A market research report outlining target customers, competitors, and growth opportunities.
    • Think stores, golf courses, wholesale outlets, and e-commerce platforms
  2. An e-commerce and digital strategy, including recommendations for platforms like Shopify or Amazon.
  3. A timeline with milestones and a rollout plan for nationwide growth.
  4. Packaging and brand identity suggestions to help GBC appeal to a broader audience.

Level 2 – For those feeling extra-ambitious, complete the above AND:

  1. A sales and distribution plan for expanding into stores, golf courses, and wholesale.
  2. Financial projections and a basic budget to guide expansion.
  3. A marketing and brand strategy with campaign ideas and creative assets

RESOURCES, TOOLS, & OTHER INFORMATION

ABOUT THE ORGANIZATION

Maple Meal Prep is a local meal prep service focused on making healthy eating easy, delicious, and convenient. We offer chef-crafted meals made with high-quality, whole ingredients, inspired by European-style cooking. We’re passionate about supporting local farmers and small businesses while helping people save time and eat better.

We’re also growing our sub-brand, The Good Bar Co. (GBC) — creators of the OG PB Bar, a gluten-free, dairy-free, soy-free peanut butter granola bar made with local honey and vegan chocolate. It’s a nutritious, shelf-stable snack with 7g of protein and 240 calories, perfect for people on the go. Our goal is to expand GBC’s reach into retail stores, golf courses, wholesale outlets, and online platforms across the Carolinas and beyond.

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Partnerships & Business Development | Market Research | Retention & Growth | Perks & Benefits Program

How might we launch a QCABA member perks program that adds real, ongoing value to our membership?

QCABA (Partnerships)
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ABOUT THE PROJECT

This project is all about increasing the year-round value of QCABA membership through partnerships with service providers. Your task is to design a benefits program that appeals to QCABA’s professional audience and identifies meaningful discounts or offers across a range of categories relevant to them.

You’ll start by researching similar perks programs (such as those run by other associations or professional bodies) and compiling examples that QCABA can learn from. You’ll also help identify the categories that would be most relevant and attractive to our members. Then, we’d like to see a strategy for how we can reach out to those types of partners.

This project offers experience in market research, stakeholder analysis, communications, and business development — all while helping improve the professional experience for an entire field.

DESIRED OUTPUT

Your task is to create a detailed proposal for a QCABA member perks program, including:

  • A clear assessment of the type of professional who would become a member.
    • A user persona might be a helpful way to present this information.
  • Your research of other organizations or professional bodies that offer a similar perk to members and the types of benefits they offer.
  • An analysis of the types of potential partners and offers you think our members would value. Please include examples and your rationale for at least 5.
    • Example types of benefits
      • Gym membership discount, car insurance savings, phone plan bonus data, movie tickets, discount on meal delivery service, etc.
  • An outreach plan QCABA can use to approach partners and clearly articulate the mutual benefit of partnership.
  • A mockup of the partnerships page for our website presenting at least 5 partners and their offer. Please review our existing website to align design choices.

 

RESOURCES, TOOLS, & OTHER INFORMATION

  • Website
  • Anonomized membership demographics

ABOUT THE ORGANIZATION

The Quebec Association for Behaviour Analysis (QCABA) is a nonprofit dedicated to advancing the science and ethical use of behavior analysis in Quebec. We support both professionals and families—especially those supporting individuals with autism spectrum disorder (ASD) and intellectual disabilities—by promoting evidence-based practices like Applied Behavior Analysis (ABA).

As an affiliate of Applied Behavior Analysis International, we help raise standards in the field by offering educational resources, connecting families with certified practitioners, and supporting certification through the Behavior Analyst Certification Board (BACB). Our mission is to empower people with the tools and knowledge they need to improve behavioral support services across the province.
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Future of Work | Global Trend Analysis | Human-Centred Research | Youth Empowerment

How might we help youth in East Africa shape a more inclusive, opportunity-filled future of work—and what could that future look like?

YOU Power Project
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ABOUT THE PROJECT

Around the world, youth are preparing for jobs that don’t yet exist, using tools that haven’t been invented, to solve problems that are still emerging. This uncertainty is amplified in countries like Ethiopia, Nigeria, and Kenya—where access, infrastructure, and opportunity vary widely.

In this project, you’ll conduct youth-focused research to explore what “the future of work” looks like through the eyes of young people in three African regions. You’ll look into current employment realities, emerging trends and technologies, and youth aspirations. This could involve interviews, surveys, media reviews, or case studies—with the option to connect directly with youth leaders in Africa via our partners.

Your insights will help inform The YOU Power Project’s future programming across the continent and may help shape a larger international pilot to support youth-led economic empowerment.

DESIRED OUTPUT

Your task will be to produce a research brief focused on:

  • What is the current reality of youth employment in Ethiopia, Kenya, and Nigeria?
    • Think about employment rates, main industries, education rates, required skills, etc.
  • How do young people in those countries imagine the future of work?
    • Please provide a mix of broad data/trends AND at least one personal interview with an individual from each country (we can help you connect with local communities)
  • What are the key trends, challenges, and opportunities they face?
  • How would you suggest these countries improve the outlook for the future of work for their youth?
    • Your recommendations could span government, private industry, or be more specific, such as education reform, company initiatives, etc.

RESOURCES, TOOLS, & OTHER INFORMATION

 

ABOUT THE ORGANIZATION

The YOU Power Project is a Canadian-based social enterprise empowering youth (ages 10–18) through turn-key entrepreneurship programs delivered in schools, nonprofits, and government-funded cohorts. We help students uncover their passions, build critical life and leadership skills, and launch real-world projects or businesses. Our programming has expanded into East Africa. 

We’re now deepening our international partnerships—especially in Africa—where youth unemployment and the rapidly shifting digital landscape pose both a challenge and a powerful opportunity for change.
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GET STARTED

Common Questions

If you have 20 coaching hours or more, you may register for more than one internship experience.

These aren’t small projects and require guidance, analysis, and effort to present a valuable solution to the organization.

A Q&A Webinar will be held if more than one student has significant questions that need to be clarified with the organization.

A Final Presentation will be scheduled with the student at the end of the internship experience to deliver the final output.

Please contact help@youthfully.ca with any questions about the program.

Please decide which internship you would like to do with your coach click the big green button to register.

If you are not a Youthfully student, please apply for the internship experience program by going to app.youthfully.com/getstarted